BOOM. How To Create A Successful Thunderclap Campaign

As I move through my publishing journey, I’m trying new ways to make my work visible, and I’m sharing what I try with you. THE AUTHOR’S GUIDE TO SELLING BOOKS TO NON-BOOKSTORES is my first non-fiction book, and probably needs a different marketing strategy than my novels.

My latest venture is with Thunderclap.

Thunderclap is a crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks. By boosting the signal at the same time, Thunderclap helps a single person create action and change like never before.

The first step in creating a Thunderclap campaign is creating an account. Just follow the instructions. I supported various campaigns, so I understood what it meant to ask others to support my campaign.  It’s easy and not intrusive in any way.

I discovered that by supporting a campaign one post went out on my facebook account as a specified time. You can also support campaigns on Twitter and Tumbler or on all three platforms.

The second step is to create your campaign. I searched through the successful campaigns for non-fiction books and studied how to create a campaign.

Here’s mine.

Screen Shot 2016-05-12 at 9.32.30 AM

The third step is to get 100 people to support your campaign. Once that’s done. Your message will go live on the date you specified. If you don’t get at least 100 people to support your campaign, then no message will be posted and you won’t get the visibility you were striving for.

To get 100 people takes a bit of work. I went through my list of contacts and chose 150 people who I thought would support my campaign. I sent them a personal message asking for help. It took me just under a week to hit 100.

I’m posting today because yesterday I reached the 100 mark. My campaign is successful and one message will be sent on May 28th on the networks of everyone who has supported me.

Right now, my reach is just under 225,000 people. I would love to reach 500,000 people.

To support my campaign, just click here.

Let me know if you try a Thunderclap campaign, and I’ll be sure to support it.

Thank you to everyone who has already supported this new venture.

Thanks for reading…





6 thoughts on “BOOM. How To Create A Successful Thunderclap Campaign

  1. this is interesting — I’ve supported your campaign on Twitter and FB. I don’t do Tumblr. I tried Triberr, but although I started a Tribe and joined 2 others, I did not find it to be valuable at all. I still have my account but may close it down.

    I’ll probably try Thunderclap for my new release Aug. 21st.

    Liked by 1 person

    1. The book hit #1 on hot new releases, but it’s hard to say how much of that had to do with the Thunderclap campaign and how must was a result of other marketing efforts. I’m sure it boosted sales, but don’t know by exactly how much. Thanks for stopping by and asking.


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