Many of you know I’ve sold the eBook and print rights for my upcoming novel LOOK THE OTHER WAY to Imajin Books. I’m excited to share that the fourth endorsement is in!

Look The Other Way takes place on a sailboat…that’s what’s in common between the endorsement and sailing.

In my book, The Author’s Guide To Selling Books to Non-Bookstores, I wrote about the importance of endorsements. Here’s a little excerpt to share with you why I’m working on getting endorsments:

Why Are Endorsements Important

When you take your book to a store, endorsements on the front and back cover will add legitimacy to your books. That’s promotional material every time someone picks up your novel.

I believe this is more important for printed books than eBooks. The image of your book cover online may be too small for a potential buyer to read the endorsements. In a store, the endorsements may just give you an edge over other books on the shelf.

The endorsements that go on your cover are ones that connect with your readers. You want to find authors who write in your genre that readers will recognize. Having an endorsement from your mom is nice, but it won’t help sell your book. Unless your mom is a famous author, in which case, go ahead and use her.

SO WHO DID I ASK?

Bestselling author James Osborne

James’s working career began in journalism and then teaching journalism, after which he took a detour through the corporate world before returning to writing. That detour included becoming vice-president of a Fortune 500 company — a mixed blessing — and then president of a management consulting firm for 10 years. Those experiences made clear that a varied life, filled with a diversity of good and occasional not-so-good experiences, provides a huge resource for creative writing.

You can find out more about James’s novels at https://jamesosbornenovels.com

James blogged on Mystery Mondays July 18th, 2016 and I hope he posts again.

AND THE ENDORSEMENT

Be Prepared

Fair Warning: Be sure to make dinner and get lots of rest before starting to read Look The Other Way. You will not want to put this gem down until the very surprising and very satisfying end. This wonderfully told double-murder mystery by award-winning novelist Kristina Stanley will sneak up on you and refuse to let go until you have followed the twists and turns in the unpredictable adventures of Jake and Shannon to the logical outcome… but is it, and are they, and do they, and did they? You may never know unless you take the time and… Look The Other Way.