Woo Hoo! I’m thrilled to announce Fictionary Press has published the second edition of The Author’s Guide to Selling Books to Non-Bookstores.
Today, it’s available on Kobo. Soon it will be on all platforms.
If you’ve got printed books you’d like to see to non-bookstore, fiction or non-fiction, this guide will help you 🙂
Imagine walking into a grocery store, gift shop or other non-bookstore and seeing YOUR book for sale. This wonderful experience is within your grasp—if you’re bold enough to pursue it.
Selling to traditional bookstores and making a profit can be extremely difficult, but there is an alternative. In this step-by-step guide, best-selling author Kristina Stanley will show YOU how to move beyond the bookstores and sell to other retail outlets. Every step is detailed, from formulating a plan to collecting money.
Stanley speaks from experience. She’s sold more books through non-bookstore retail outlets than through traditional bookstores, and YOU can too. Read on, and turn your dream into reality. Success is within your reach.
Imagine walking into a grocery store, gift shop or other non-bookstore and seeing YOUR book for sale. This wonderful experience is within your grasp—if you’re bold enough to pursue it.
Selling to traditional bookstores and making a profit can be extremely difficult, but there is an alternative. In this step-by-step guide, I’ll show YOU how to move beyond the bookstores and sell to other retail outlets. Every step is detailed, from formulating a plan to collecting money.
I sold more books through non-bookstore retail outlets than through traditional bookstores, and YOU can too.
This was my favorite moment with the Author’s Guide…
When you take your book to a store, endorsements on the front and back cover will add legitimacy to your books. That’s promotional material every time someone picks up your novel.
I believe this is more important for printed books than eBooks. The image of your book cover online may be too small for a potential buyer to read the endorsements. In a store, the endorsements may just give you an edge over other books on the shelf.
The endorsements that go on your cover are ones that connect with your readers. You want to find authors who write in your genre that readers will recognize. Having an endorsement from your mom is nice, but it won’t help sell your book. Unless your mom is a famous author, in which case, go ahead and use her.
The first endorsement for LOOK THE OTHER WAY is in!
I asked an author who has more romance in her novels than I do in the Stone Mountain Mystery series because LOOK the OTHER WAY is a romantic suspense novel. I asked an author whose books I’ve read and loved.
Kat Flannery’s love of history shows in her novels. She is an avid reader of historical, suspense, paranormal, and romance. When not researching for her next book, Kat can be found running her three sons to hockey and lacrosse. She has her Certificate in Freelance and Business Writing. A member of many writing groups, Kat enjoys promoting other authors on her blog. She’s been published in numerous periodicals. Her debut novel CHASING CLOVERS has been on Amazon’s Bestsellers list many times and was #62 over all their titles. LAKOTA HONOR and BLOOD CURSE (Branded Trilogy) are Kat’s two award-winning novels and HAZARDOUS UNIONS is Kat’s first novella. Kat is currently hard at work on her next book.
AND NOW FOR THE ENDORSEMENT!
“LOOK THE OTHER WAY is a fast paced ride complete with a tidal wave of emotions, suspense, and a well crafted who-done-it tale. Miss Stanley has impressed me yet again with her keen ability to keep the reader wanting more!”
What’s LOOK THE OTHER WAY about?
It’s the beginning of a new series set in the Bahamas. The mystery takes place aboard a Lagoon 380 catamaran, which happens to be the type of boat I lived on for 5 years.
Mattina in the Bahamas
Here’s the blurb:
A year after her Uncle Bobby mysteriously disappears in the turquoise waters surrounding the Bahamas, Shannon Payne joins her grieving aunt to trace his last voyage. Shannon hopes the serenity of the sea might help her recover from a devastating breakup with her fiancé.
Sailing their 38-foot catamaran, A Dog’s Cat, is Captain Jake Hunter, a disillusioned cop who has sworn off women. While Shannon tries to resist her growing attraction to the rugged captain, she uncovers some dark truths about her uncle’s death that might send all three of them to the depths.
Thank you to Imajin Books for once again supporting me!
Imajin Books is a Canadian publisher that publishes suspense, mystery, thriller, paranormal, horror, romance, fantasy, young adult and select non-fiction. They will be open for submissions April 2017, so keep your eye on the website if you’re looking to submit a novel this year.
Yesterday Farley helped me deliver books to the General Store. Tourist season is here, and it’s a great time for the shelves to be stocked.
DESCENT, BLAZE and AVALANCHE now have a front seat, right beside the till. Theres’s little poster highlighting I’m a local author, so people visiting the resort can buy something local while on their vacation. Every little advantage helps when you’re trying to sell your paperbacks.
The proof is in the pudding, as they say… Who is ‘they’? I don’t know. But what I can tell you, or shall I show you, how selling books to non-bookstores works.
Following my own advice, I’ve restocked two stores in the small town near me with DESCENT and BLAZE.
This happened in two ways.
As per the advice I give in the guide, I went by one of the stores and noticed they were down to 2 copies of Descent and none of Blaze. I called and asked if I could bring more. The store bought 6 or each and agreed to buy 10 of AVALANCHE as soon as I receive the print editions.
The other store send me a message asking for more books. I didn’t even have to go there to check on the stock.
We are heading into summer, hence tourist season and that’s when the books tend to sell well in our town. The timing couldn’t have been better.
My books are now selling in Lambert’s Pharmacy, The Dollar and General Store, and Sobeys. They get face out display in an area where customers can easily see them.
The interesting one to me is the Dollar and General Store. The novels sell for $22.99 Canadian, so I didn’t think this would be a great place to stock the books. The store wanted to support local authors, so we tried it. This is the fourth time I’ve had to restock there, which makes me very happy.
C. S. Lakinis a novelist and writing coach who spends her time divided between developing new book ideas and helping writers polish theirs. She is the author of fourteen novels – six contemporary novels, seven in the fantasy/sci-fi genre, and one in historical Western romance. Whether she is exploring the depths of the human psyche and pushing her characters to the edge of desperation, or embellishing an imaginary world replete with talking pigs and ancient magical curses, she is doing what she loves best – using her creativity and skills to inspire and affect her readers.
I was first introduced to C.S. Lakin through her novelTime Sniffers and have been a fan ever since.
And now over to her endorsement:
“Kristina Stanley offers authors a new door to marketing—strategies and tactics for selling to non-bookstores. No doubt few authors have thought about reaching out to stores like pharmacies or gift shops as a venue to sell their books or do a book signing, but this guide, packed full of great suggestions, should get authors excited at the possibilities. Stanley makes it easy to do—providing all the necessary materials and business information to help succeed every step of the way. A great book to add to a writer’s marketing arsenal.” — C. S. Lakin, author of The Writer’s Toolbox series
Imajin Books has informed me the price is going up, so if you don’t have a copy, now is your chance. You can buy it at: myBook.to/SellingBooksfor only $0.99 USD. I’m not sure how long the sale will last, and I guess since I write mysteries, it’s okay to have a little mystery in life.