Should You Do a Thunderclap Campaign?

The story continues. On May 28th, 2016 at 10 AM my campaign went out to 1,793,812 people.  Thank you to everyone who supported the campaign. Your effort made a big difference in my life, and I’d like to share the data from yesterday.

Screen Shot 2016-05-29 at 6.49.56 AM

Moments before the message was sent, my stats on were:

Screen Shot 2016-05-29 at 6.54.17 AM

Later in the day, here’s what happened:

Screen Shot 2016-05-29 at 6.54.57 AM

That’s enough of an increase to make me happy 🙂

So should you do a campaign?

My campaign for was a non-fiction book, so keep that in mind. I’m not sure if it would be successful for a fiction book. I don’t plan to do one for AVALANCHE  when it’s released, June 25th.

Preparing for the campaign takes a fair amount of time. You must contact people personally when you first start the campaign. You need 100 people to support you for the campaign to go live. After I reached 100 people, I spent 3 weeks contacting others in my network asking for support. At the end, I reached out personally to all supporters and thanked them.

Time consuming – yes. Fun – also yes.

Would I do it again? Yes. But only for a non-fiction title.

Thunderclap is a crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks. By boosting the signal at the same time, Thunderclap helps a single person create action and change like never before.

And a little secret…Imajin Books has decided to keep THE AUTHOR’S GUIDE TO SELLING BOOKS TO NON-BOOKSTORES on sale for a little while longer. You can still get a copy for $0.99 USD at

If you have thoughts on doing a Thunderclap campaign, please share your thoughts in the comments below.

Thanks for reading.


8 thoughts on “Should You Do a Thunderclap Campaign?

    1. I’ve read that Thunderclap campaigns for something (any type of product) that help others or are part of a social cause work best. I’m not sure how I would position a fiction book to help others. My tag line for the non-fiction was helping authors earn a living.

      There are lots of fiction book campaigns on Thunderclap, but when you start looking through past campaigns, some fail or get very little social reach. I’m not sure it would be worth the effort. Please keep in mind, I am not an expert on this. I haven’t tried a fiction campaign, so I have no personal data. It might work, so if you try it, let me know. I’ll support it, of course.


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